?? DESCRIPTION

Infamous celebrity meme coin creator Sahil Arora has—by his own admission—performed his best scam yet. Not only that, he followed it up by gloating in Olympian Caitlyn Jenner’s face about it.

Arora created a Solana token on Pump.fun using the same wallet that he used to launch the official Caitlyn Jenner meme coin last year. The coin, an ode to Binance co-founder and former CEO Changpeng “CZ” Zhao’s dog named Broccoli, ran up to a market cap of $9.57 billion in just two hours.

But at the time, one cluster of connected wallets that Arora claims to have been in control of held more than 79% of the BROCCOLI token supply. Then all of the tokens held in the cluster were sold in two transactions, which sent the token tumbling.

The first set of sales caused the token to plummet more than 90% from $9.57 billion to $907 million in just 34 seconds. Less than half an hour later, the cluster sold its remaining tokens, tanking the price 89% and dropping the market cap to $273 million. Arora takes credit for this entire scheme. One onlooker said that he had “turned rugging into an artform.”

On-chain analytics company Bubblemapstold Decryptthat the market cap of the token is virtually inflated due to its low liquidity. That said, Bubblemapsconfirmed it is still undeniably a large scale rug pull.

This was possible through what is called a bundle, when a large portion of a token supply is purchased through multiple wallets—giving the illusion that no single group or person has too much control over the coin. In this case, according to TrenchRadar, Arora was holding 79.31% of the total token supply via 15 freshly made wallets.

With this, Arora told Decryptthat he profited approximately $6.5 million. But Bubblemapstold Decryptthere’s reason to believe he could be exaggerating his profits, saying the two major token dips were the result of $3.3 million worth of sales. When asked if this was his most successful scam Arora simply said, “yes.”

Broccoli (BROCCOLI) has since fallen to a market cap of $96,000. As a result, numerous traders are majorly in the red with 100 wallets realizing a loss of at least $25,000, according to DEX Screener.

When asked if he feels bad for the people he scammed, Arora told Decrypt“Nah. Not a bit.” In fact, he texted Jenner’s management bragging about the scheme.

“YOOOO I LAUNCHED A COIN FROM CAITLYN JENNER WALLET. IT TOUCHED $10 BILLION,” he gleefully wrote. The former Olympian then posted on X, formerly Twitter, denying any involvement in the token.

“This is all him and has nothing to do with me,” she wrote.

Read messages here sent to my mgmt pic.twitter.com/sCpYlH6EEE

— Caitlyn Jenner (@Caitlyn_Jenner) February 13, 2025

For context, back in May 2024, Arora launched a Pump.fun token for Jenner as part of an agreement. Within a day of Jenner posting the contract address to her X, the token pushed to a $42.6 million market cap. But it faced a steep decline—it now sits at $286,000.

This is how Arora had access to the wallet that the Jenner token was launched with, as he was the one who deployed it.

But Jenner wasn’t happy with how things played out, claiming Arora “scammed her” and that he owes her “lots of money.” Since then, there has been bad blood between the unlikely duo.

Interestingly, this isn’t the first time he’s created a token while reusing the JENNER wallet wallet. Since creating the original JENNER token, the wallet has deployed 33 tokens—most of which relate to the Jenner and Kardashian family. None of these tokens were half as successful as the recent Broccoli launch.

This was only one of countless tokens deployed during the meme coin mania caused by Zhao posting his 18-month-old Belgian Malinois dog. Due to his ties to Binance, many of these tokens were created on the Binance Smart Chain (BNB) with launchpad Four.meme even going offline, likely due to the spike in traffic.

“For those asking for a CA (contract address) from me, no, I am NOT issuing a meme coin. I am just posting a photo of my dog and his name,” the Binance co-founder posted on X. “ Let the best meme coin in the community win.”

Those who bought into the Arora token certainly did not win.

Edited by Stacy Elliott.

This detailed match analysis covers key moments, player performances, and tactical insights. Download the full report in PDF format.